The U.S. Council on Competitiveness' latest sector study, co-led by A.O. Smith Corporation and Marquette University, reveals challenges faced by water users in the manufacturing sector, where nearly half of industry water consumption is attributed. Leverage: Water and Manufacturing found that to meet increasing water demand, innovation in infrastructure, technology, investment and talent are needed to overcome challenges resulting from urbanization and population growth. The Council, through its Energy and Manufacturing Competitiveness Partnership (EMCP), partnered with Marquette and A. O. Smith to hold the initial sector study dialogue on water & manufacturing on February 16, 2016 at Marquette. The dialogue gathered over 50 national leaders and water experts from all sectors of the economy to discuss the important issues around water and manufacturing.